To say that she is an asset would be a grave understatement…

Janine’s skill set is vast, as she handles many areas in the company. To say that she is an asset would be a grave understatement. Quite frankly, we would not be able to survive without her. The company has grown exponentially in the past ten years. That growth would not have been possible without Janine at the helm, keeping things on track. Her eye for detail is exceptional! As Production Manager, she is highly skilled at coordinating between our many designers and our manufacturing partner in China, assuring that our projects stay on track. Her creative eye and knowledge of manufacturing keep our products fresh and marketable. Janine also manages our marketing and advertising as well as our social media plan for Facebook, Instagram, Twitter, and Pinterest. She has grown our Facebook fan base to 300,000, Instagram to 19,000, and Pinterest to 138,000 monthly viewers. Her amazing product shots help to drive customers to our site. She also creates and sends out eblast to our customer base and writes a blog on our website. Part of the companies growth has been to hire new staff. Janine has been a great asset in recruiting, training, and onboarding new team members. She is the heart of the company, and we are incredibly grateful for all that she does to help Shades of Color thrive. 

As Communications Director she was always extremely organized, creative and enjoyable to work with… 

“I had the pleasure of working with Janine over the course of 4 years while heading up CJC Volunteer Recruitment, sitting on the marketing committee, and as Co-Chair of the Annual Fundraiser for the Crown Jewel Club. As Communications Director she was always extremely organized, creative and enjoyable to work with. She initiated a number of new marketing objectives for CJC, including creating our Pinterest page and YouTube presence, as well as, our monthly newsletter. She managed all of the content on these marketing segments, including creating content for our website and worked in tandem with me on our Facebook updates and management. All of her efforts dramatically increased our visibility with visitors, donors & volunteers and more than doubled our engagement with these groups, across the board. As a leader, Janine always listens to the ideas of others and always manages the quarterly marketing & communications meetings with professionalism and great follow up. She always reminded our team of action items & deadlines through her meeting summaries and her regular communication with us. Janine is very creative and comes up with inspired ideas that allowed us to take our marketing department to another level, which has really boosted the standing of our non-profit in the community and with donors. One example is her work on the Sponsor and Donor page, that allowed us to promote supporters of our non-profit on our website, while bringing traffic and acknowledgement to their companies & businesses for their in-kind and monetary donations. She is also a great project manager, whether it be as Communications Director, volunteering regularly on our fundraising committees or heading up special projects that required her to manage teams of volunteers for marketing efforts and special projects. Janine can be counted on to always go above and beyond, without even being asked, because she has an excellent work ethic. Personally, she also has the kind of personality that makes everyone love to work with her and for her. I recommend her highly to anyone that wants a dedicated & dynamic Director of Communications or Marketing.”